linked, can be used to identify you – for example, if you are logged into your Account. Usage
Information may include information collected in the following ways:
Device Information. When you use the Platform, we receive information from your mobile or
desktop device (“Device”), including your IP address, your browser type, and operating system
version as well as any unique identifiers.
Log Information. When you use the Platform, information may be logged about your use of
the Platform, including activations, clickstream data, the page served or viewed and the
preceding page viewed (“Log Information”). This statistical usage data provides us with
information about how you use the Platform, such as how many people visit a specific page of
the Platform, how long they stay on that page, and which hyperlinks, if any, they “click” on. We
may use Log Information to assess the performance of the Platform or other online services,
distinguish your Device from others, prevent fraud, provide technical support and/or respond to
your needs. We may also use Log Information to personalize the Platform and our services.
We may collect Device Information and Log Information using the following:
Cookies. A “cookie” is a tiny file that’s stored on your computer. It contains a unique
identifier, as well as the address and other information about a website you are visiting.
Cookies help us know whether you are a returning User to the Platform. For example,
although you may not log in when you visit the Platform, we can use cookies to recognize
that you have visited that Platform in the past. By using cookies, we are able to understand
what is of interest to our Users and ensure the content and services we offer are relevant
and compelling when you use the Platform. In some cases, we may use the personal
information we collect from cookies to deliver relevant and compelling content to you
when you use the Platform.
Web Beacons, Pixel Tags, and Other Tracking Technologies. Web beacons, pixel tags,
and other tracking technologies are small strings of code placed on a web page or in an e-
mail or advertisement. These technologies allow your browser to recognize and store
certain types of information such as cookies previously set, the time and date that you
viewed the page with the beacon, and a description of that page.
Can You Opt Out? There are some cookies that we need in order to operate the Platform.
If you delete those cookies, the Platform may no longer function. You can always decide to
opt-out of or delete some third-party cookies on the Platform. Keep in mind, if you block
cookies, you may not be able to view or access some of the features of our Platform. See
the “Your Choices” section below for more information on how to opt out.
2. HOW WE USE YOUR INFORMATION
In addition to the uses described elsewhere in this Privacy Policy, we may use your information
for the following purposes, such as to:
Deliver the services and features on the Platform or to send you related information;